Privacy Policy

The Unlock

Effective Date: February 25, 2025

This Privacy Policy describes how The Unlock ("we," "us," or "our") collects, uses, and discloses information about you when you access or use our website, mobile applications, and services (collectively, the "Platform").

We take your privacy seriously. Please read this Privacy Policy carefully to understand our practices regarding your information.

1. Information We Collect

We collect information in the following ways:

1.1. Information You Provide to Us

• Account Information: When you register for an account, we collect your name, email address, phone number, and password.

• Profile Information: Information you add to your profile, such as your location, preferences, and profile picture.

• Property Information: If you are a homeowner, we collect information about your property, including general location, property features, condition, and your "make me move" price threshold.

• Communication: Information you provide when you communicate with us or other users through the Platform.

• Transaction Information: If you engage in a transaction through the Platform, we collect information related to that transaction.

1.2. Information We Collect Automatically

• Usage Information: We collect information about your interactions with the Platform, such as the pages you view, the features you use, and the time spent on the Platform.

• Device Information: We collect information about the device you use to access the Platform, including device type, operating system, browser type, and IP address.

• Location Information: With your consent, we may collect precise location information from your device.

• Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your browsing behavior and preferences. For more information, please see our Cookie Policy.

1.3. Information from Third Parties

• Public Records: We may collect publicly available information about properties from public records.

• Market Data: We collect market data and analytics from third-party providers to generate pricing trends and demand insights.

• Social Media Platforms: If you choose to connect your social media accounts to our Platform, we may receive information from those platforms.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1. To Provide and Improve the Platform

• To operate, maintain, and improve the Platform

• To connect homeowners and potential buyers based on mutual interest

• To provide property insights and market trends

• To process transactions and fulfill requests

• To personalize your experience on the Platform

• To develop new products, services, and features

2.2. For Communication

• To communicate with you about your account or transactions

• To respond to your comments, questions, and requests

• To provide customer support

• To send you technical notices, updates, security alerts, and administrative messages

• To send you marketing communications about our products, services, and promotions (you can opt out of marketing communications at any time)

2.3. For Security and Legal Purposes

• To detect, investigate, and prevent fraudulent transactions and other illegal activities

• To protect the rights, privacy, safety, or property of The Unlock, you, or others

• To enforce our Terms of Service

• To comply with applicable laws, regulations, and legal processes

3. How We Share Your Information

We may share your information in the following circumstances:

3.1. With Other Users

• If you are a homeowner, we share general information about your property (excluding your specific address) with potential buyers who express interest in properties matching your criteria.

• If you are a potential buyer, we share your interest in a property with the homeowner.

• Your specific contact information is only shared with another user with your explicit consent.

3.2. With Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Cloud storage providers

• Payment processors

• Customer service and support providers

• Analytics providers

• Marketing and advertising partners

3.3. For Legal Reasons

We may share your information if we believe it is necessary to:

• Comply with applicable laws, regulations, or legal processes

• Protect the rights, property, or safety of The Unlock, our users, or others

• Detect, prevent, or address fraud, security, or technical issues

• Enforce our Terms of Service

3.4. Business Transfers

If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4. Your Choices and Rights

4.1. Account Information

You can update, correct, or delete your account information at any time by logging into your account or contacting us.

4.2. Marketing Communications

You can opt out of receiving marketing communications from us by following the unsubscribe instructions included in our emails or by contacting us.

4.3. Cookies and Similar Technologies

Most web browsers are set to accept cookies by default. You can usually set your browser to remove or reject cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Platform.

4.4. Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• The right to access personal information we hold about you

• The right to request that we update or correct your personal information

• The right to request that we delete your personal information

• The right to request a copy of your personal information in a structured, machine-readable format

• The right to opt out of certain uses of your personal information

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

5. Data Security

We implement reasonable security measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Children's Privacy

The Platform is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible.

8. International Transfers

Your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (if we have your email address) or by posting a notice on the Platform. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Email: [privacy@theunlock.com] Address: [The Unlock, Inc., 123 Main Street, Suite 100, Los Angeles, CA 90001]

11. California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell

• The right to delete personal information we have collected about you

• The right to opt out of the sale of your personal information

• The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

12. Additional Information for European Users

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and applicable national data protection laws.

12.1. Legal Basis for Processing

We process your personal information on the following legal bases:

• To perform our contract with you

• For our legitimate interests

• With your consent

• To comply with legal obligations

12.2. International Transfers

When we transfer your information outside the EEA, UK, or Switzerland, we implement appropriate safeguards in accordance with applicable data protection laws.

12.3. Data Protection Rights

In addition to the rights outlined in Section 4, you may have the following rights:

• The right to object to processing

• The right to restrict processing

• The right to withdraw consent

• The right to lodge a complaint with a data protection authority

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

By using our Platform, you acknowledge that you have read and understood this Privacy Policy.